He seems to be aware that, unfortunately, the world will pay more attention to his words than to any activist's, so he's making the most of this fact.
In my view, that turns him into something else than a mere "pretty face".
This is part of an interview he did for the PBS Newshour. Watch it and complete the transcript below by clicking the arrow in each box and choosing the right option to fill in the gap. Then, click "CHECK" at the bottom.